Givì Lulù — Brand Philosophy

“Un lifestyle che abbraccia la casa, la famiglia e il tempo libero, creando un’atmosfera di serenità e gioia che nutre l’anima.”

Givì Lulù — Brand Philosophy

  1. Luxury & Elegance

    • They aim to provide “luxurious, elegant handcrafted Italian bed sheets and more.” 

    • Their products are meant to be exclusive, appealing not only to the body but to the mind. 

  2. Natural Materials & Comfort

    • They emphasize natural materials in their research and product creation. 

    • Example: use of high-quality cotton, Egyptian cotton percale, etc. 

  3. Aesthetic Enjoyment & Emotional Pleasure

    • The goal is not just functional (sleep, bedding) but to give enjoyment, pleasure, a sort of sensory satisfaction: comfortable touch, the look, ambiance. 

    • They want to nurture both body and mind. 

  4. Italian Heritage & Craftsmanship

    • Products are “crafted in Italy”, showcasing Italian design, aesthetics, and manufacturing quality.

    • The brand presents itself as Italian, connected to traditional linen/nightwear craftsmanship.

  5. Lifestyle Concept

    • They position themselves as more than just bedding/nightwear — they create a “lifestyle concept”. It’s about how you live, how you rest, the environment and feeling around sleep, comfort, private spaces.


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